how we collect, use, protect, and disclose information and data when you use the
website on which this policy is posted (“Site”) and related services offered through the
or other online or offline services provided by us.
BY USING THE SITE OR SERVICES, YOU ARE CONSENTING TO THIS PRIVACY
POLICY. PLEASE READ IT CAREFULLY.
1. Personal Information We Collect
We may collect the following categories and types of “Personal Information”:
● Contact Information: your first and last name, mailing address, email address,
and phone number;
● Other identifying information: IP address, social media usernames, passwords
and other security information for authentication and access;
● Financial Information: credit card, debit card and bank account information;
● Demographic information: gender, age, employment information and salary
● Geolocation data;
● Internet or other electronic activity: your browsing and click history, including
information about how you navigate within our Site and Services and which
elements of our Site and Services you use the most;
● Commercial information: products or services purchased or viewed on our Site;
● Audio and visual information: your videos and photos; and
● Inferences drawn from the categories described above in order to create a profile
about you to reflect your preferences, characteristics, behavior and attitude.
2. How We Use Personal Information
We may use your Personal Information for the following categories of use:
● Transactional Purposes: We may use your contact information, financial
information, and commercial information to:
○ Receive, process, confirm, send and track your order, subscription or
○ Communicate with you about your order, subscription or registration; and
○ Process any subscription or registration you make to one of our Services.
● Analytical Purposes: We may use your other identifying information, internet
activity and browsing history, commercial information, demographic information,
and geolocation data to analyze preferences, trends and statistics.
● Marketing and Promotional Purposes: We may use your contact information,
commercial information, demographic information, internet or other electronic
activity, geolocation data and inferences to:
○ Inform you of our new products, services and offers;
○ Provide you with targeted advertising;
○ Run contests, promotions and sweepstakes,
○ Provide you with our loyalty program including earning points and
awarding and redeeming certificates; and
○ Provide you with other information from and about us, including
personalized marketing communications.
● Maintenance and Improvement of the Site and Services: We may use your
contact information, commercial information, and internet activity and browsing
○ Provide you with the Site and Services, including to send you alerts about
○ Handle your customer services requests; and
○ Help us diagnose technical and service problems and administer our
stores, the Site, and the Services.
● Review and content creation purposes: We may use your contact information,
commercial information, and audio and visual information to enable reviews of
our products and to display content that you have created and allowed us to
display on our Site and Services and on social media.
● Security and Fraud Prevention: We may use your contact information, other
identifying information, commercial information, internet activity and browsing
history, and inferences to protect the Site and services, our company, and others
and to prevent fraud, theft and misconduct.
● Legal and Other Requirements: We may use your personal information to comply
with legal requirements or when necessary to provide to our lawyers,
accountants or other advisors. We may also use your personal information for
other purposes for which you have consented to. This may include for a
secondary purpose that is related to a purpose for which we collected it, and for
which you would reasonably expect us to use your information for.
3. Sources of Personal Information
We may collect Personal Information from the following sources:
● We collect information directly from you. We may collect contact, demographic
and financial information directly from you including when you fill out a form on
our Site, sign up for communications from us, or ask us to contact you. The
information that we collect depends on the nature of your interactions with us.
● We collect information from our Service Providers. We collect information from
our Service Providers (defined below) that collect certain Personal Information
from or about you on our behalf, such as an analytics software or platform that
we use to measure and analyze traffic to the Site, the Services or interaction with
our ads. For example, our Service Providers may capture certain usage data to
provide and analyze a “session replay” of your activities on the Site, which allows
us to optimize the Site and the Services. The session replay may record, for
example, clicks, mouse movements, scrolling, typing, navigation through the Site
and the technical specifications of your device.
● We collect information from other third-party sources. We may also collect
information about you from third-party sources, including any information you
make publicly available on social media platforms or other online or offline
resources, or when you give us consent to link your account to a third-party
service or provider.
● We collect information from you passively. We may collect internet or other
electronic activity passively using tools like browser cookies. This activity is
further described in the Cookies and Advertising and Online Tracking sections
4. Categories of Third Parties We Share Personal Information With
From time to time, we may establish a business relationship with other businesses
whom we believe trustworthy and who have confirmed that their privacy practices are
consistent with ours (“Service Providers”). For example, we may contract with Service
Providers to provide certain services, such as hosting and maintenance, data storage
and management, and marketing and promotions. We only provide our Service
Providers with the information necessary for them to perform these services on our
behalf. Each Service Provider must agree to use reasonable security procedures and
practices, appropriate to the nature of the information involved, in order to protect your
Personal Information from unauthorized access, use, or disclosure. Service Providers
are prohibited from using Personal Information other than as specified by us.
We may share Personal Information with businesses controlling, controlled by, or under
common control with us, where such affiliates or subsidiaries are acting as our Service
Provider, or where required by law.
If we merge, are acquired, or are sold, or in the event of a transfer of some or all of our
assets, we may disclose or transfer Personal Information in connection with such
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to
enforce and comply with the law. We may disclose Personal Information and any other
information about you to government or law enforcement officials or private parties if, in
our discretion, we believe it is necessary or appropriate in order to respond to legal
requests (including court orders and subpoenas), to protect the safety, property, or
rights of our company or of any third party, to prevent or stop any illegal, unethical, or
legally actionable activity, or to comply with the law.
and web browser) and may use anonymous identifiers (a random string of characters
technologies to analyze use of and improve the Site and Services and as described in
are initially set up to accept cookies. You can reset your web browser to refuse all
cookies or to indicate when a cookie is being sent, however, certain features of the Site
or Services may not work if you delete or disable cookies. Some of our Service
Providers (defined below) may use their own cookies, anonymous identifiers, or other
tracking technology in connection with the services they perform on our behalf.
We may use Google Analytics on the Site and Services to analyze how users use the
Site and Services, and to provide advertisements to you on other websites. For more
information about how to opt out of having your information used by Google Analytics,
6. Advertising and Online Tracking
We may allow third-party companies to serve ads and collect certain information when
you visit the Site and Services. These companies may use certain information (e.g. click
stream information, web browser type, time and date, subject of advertisements clicked
or scrolled over) during your visits to the Site and other websites in order to provide
advertisements about goods and services likely to be of interest to you. These
companies typically use a cookie to collect this information. Our systems do not
recognize browser “Do Not Track” signals, but several of our Service Providers who
utilize these cookies on our Site enable you to opt out of targeted advertising practices.
To learn more about these advertising practices or to opt out of this type of advertising,
you can email us here. We also provide you with additional tools to opt out of marketing
from us. You can learn about this in the “Managing Your Information Preferences”
7. Managing Your Information Preferences
You can opt out of receiving marketing e-mails from us by following the link provided at
the bottom of all marketing e-mails you receive from us. You are able to opt out of
receiving marketing e-mails from us, however, you cannot opt out of receiving all
e-mails from us, such as e-mails about the status of your account.
8. Be Careful When You Share Information with Others
Please be aware that whenever you share information on any public area of the Site or
Services, that information may be accessed by others. In addition, please remember
that when you share information in any other communications with third parties, that
information may be passed along or made public by others. This means that anyone
with access to such information can potentially use it for any purpose, including sending
unsolicited communications. We cannot control and are not responsible for what such
third parties may do with your information, so you should exercise caution when
choosing to share it.
We maintain physical, electronic, and procedural safeguards to help protect the
confidentiality and security of information transmitted to us. Personal information may
be accessed by persons within our organization, or other entities described in this
However, no data transmission over the Internet or other network can be guaranteed to
be 100% secure, and no security measures can provide absolute protection. As a result,
while we strive to protect information transmitted on or through the Site or Services, we
cannot and do not guarantee the security of any information you transmit on or through
the Site or Services, or that you otherwise provide to us, and you do so at your own risk.
Our Site and Services may contain links to other websites or allow others to send you
such links. A link to a third party’s website does not mean that we endorse it or that we
are affiliated with it. We do not exercise control over third-party websites and are not
responsible for their practices. You access such third-party websites or content at your
providing any information to the website.
11. Children’s Privacy
The Site and Services are intended for users who are 18 years old or older. We do not
knowingly collect Personal Information from children under the age of 13. If we become
aware that we have inadvertently received Personal Information from a child under the
age of 13, we will delete such information from our records.
12. Processing in the United States
Please be aware that your Personal Information and communications may be
transferred to and maintained on servers or databases located outside your state,
province, or country. If you are located outside of the United States, please be advised
that we process and store all information in the United States. The laws in the United
States may not be as protective of your privacy as those in your location. Personal
information processed and stored in another country may be subject to disclosure or
access requests by the governments, courts or law enforcement or regulatory agencies
in that country according to its laws. By using the Site or Services, you are agreeing to
the collection, use, transfer, and disclosure of your Personal Information and
communications will be governed by the applicable laws in the United States. If you
have any questions regarding international data transfers, you may contact us using the
contact information we provide below.
To help protect against fraudulent requests for access to your personal information, we
may ask you for information to allow us to confirm that the person making the request is
you or is authorized to access your information before granting access. For example,
we may require you to verify your identity before you access your personal information.
Subject to limitations under the law, you may also withdraw your consent to our
processing of your personal information. Please note that this does not affect the
lawfulness of processing based on consent before it is withdrawal. Please note that if
you seek to withdraw consent to processing of personal data that is necessary for us to
provide you with goods or services, we may no longer be able to provide such goods or
services to you.
Those changes will go into effect on the “Revised” date shown in the revised Privacy
Policy. By continuing to use the Site or Services, you are consenting to the revised
15. Contact Us
If you have any questions or concerns, or would like to submit a complaint to us, you
may contact us at the contact information available on the Site.
frequently for any changes.